Nestled in this cute little booklet measuring about 6 by 3 and a half inches is all sorts of reasons why you just gotta have the gel.

Their suggestion for a festive Halloween cake! Aren’t you kind of surprised it isn’t Hallowe’en? I am. A flying witch and freaked out kitties. Cute enough I suppose!

This booklet is a whole lot like a certain Alumode advertisement in that they made a cake for a few occasions and have suggestions for many others. Like Washington’s birthday. Happy birthday, buddy! Here’s a cakey cake with gel icing!

Booklet from the late 1930’s. I wonder if this gel never truly spoils…